As the preparation to face new challenges in the
beauty industry, PT Martina Berto Tbk starts the year by holding a
National Meeting –or called Rakernas 2022 for three days (5-7/1) at
Mercure Hotel, Cikini, Central Jakarta. This national meeting was
attended by the representative of each division including Marketing,
Sales, Manufacturing, R&D, Supply Chain, Finance & Accounting,
Service (HRGA, audit, and legal), and operational team who came from all
around Indonesia such as Java, Sulawesi, Sumatera, Kalimantan, and
The CEO of Martha Tilaar Group Kilala Tilaar said that after two years of online interaction between each division and branch office, the meeting became a perfect time and place for everyone in the company to meet each other offline, to synchronize the vision and the strategy to improve the performance in 2022. “For our progress and goals, Martha Tilaar Group especially PT Martina Berto Tbk needs a team with high spirit, creativity, and proactive attitude, especially in suffers moment like today. These past two years we are indeed facing a decreasing issue, now slowly but sure our sales graphic is getting better, we overcome the obstacles. Therefore, we need to feel optimistic and work harder to reach the 2022 target,” he added.
Kilala expects in 2022 all the team could give their best contribution so the company could reach optimum profit. The strategy will focus on the effort to catch up with lead down, some of the ways are by focusing on potential product SKU and rejuvenating product packaging so it is relevant to time and market trend. There will also be some developments and improvements in the internal company, such as PT Martina Berto Tbk will continue to improve the collaboration with well-known Indonesia distributors such PT Penta Valent, PT Tigaraksa Satria, and PT SAI Indonesia. This collaboration is expected to widen the distribution of the product in the Indonesian market and various market channels.
The decision related to multi distributors pattern also stated by the Director of PT Martina Berto Tbk Bryan Tilaar, as a potential strategy that will lead to opportunities that bring good impact to the business. Not only that, but Bryan also emphasized the importance of digital channels utilization especially in this era, as part of our effort to raise community awareness, especially the young generation, about the existence of PT Martina Berto Tbk’s cosmetic products such as Sariayu, Biokos, Rudy Hadisuwarno Cosmetics, Mirabella Cosmetics, Belia, PAC, etc.
DR.(H.C) Martha Tilaar also attended this meeting and gave her motivational speech. She also joined the meeting to listen to the Marketing and Sales presentations. “This 2022, I hope all the team could be more proactive and initiatively take part in company success by doing their responsibility and tasks. Trend you see out there, what you know, what you think we need to develop, I hope that we could share each other this information so our synergy and collaboration will allow us to compete well. Always remember the 3C: to Connect, to Collaborate, to Compete,” said DR. Martha. Her spirit was agreed by all teams, for our success and progress.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry