Untitled Document Company


The company was founded in 1977 by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady. In 1981, the company established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory"). Due to the rapid sales growth, in 1995, the company transferred production of herbs to Gunung Putri, Bogor. While the Pulo Ayang factrory transferred to a subsidiary company, which is PT Cempaka Belkosindo Indah. It's manufactures cosmetics with the brand "Mirabella" and "Cempaka". In 2005, PT Cempaka Belkosindo Indah be merged with the company so that the brand "Mirabella" and "Cempaka" also combined with the production at Pulo Kambing factory. Furthermore, Pulo Ayang factory transferred and enable as a sales office aside to the company's Distribution Center, located on Jl. Pulo Ayang No. 24-25, Pulogadung Industrial Estate.

In 1993, the company acquired PT Cedefindo, which the main business areas are Contract Manufacturing (Makloon) in cosmetic products, as the company's business expansion to upstream. Next, the company sells assets of the plant in Gunung Putri and then continue to run the plant herbal medicine with the rental agreement until the end of 2011.

The company main activities are:

  • Producing cosmetics goods and traditional medicine (herbal medicine)

  • Marketing and Trading of cosmetics, beauty care and traditional medicine goods.

  • In addition, the company has the support of business activities undertaken by its subsidiary company, PT Cedefindo, which is contract manufacturing cosmetics or makloon with dry, semi-solids, liquids, and aerosols. Besides, including formulation services, registration, the making of raw materials / packaging, production processes, packaging, and one-stop logistics service to internal Martha Tilaar Group and eksternal to other companies.