Untitled Document



Business Description

Manufactures and markets Martha Tilaar brand of cosmetics for Indonesian and International markets
Has been operational for more than 30 years and has been one of the leading national cosmetics manufacturing company

Manufacturing Facilities



Plant in Pulo Kambing (PT Martina Berto)
Annual capacity of 3,218 tonnes


Plant in Bekasi
(PT Cedefindo)
Annual capacity of 1,314 tonnes

Major Brands & Product Category Market Share

In 2012, the Company had a market share of 2.8% in beauty & personal care products, 12.7% in colour cosmetics and 2.16% in skin care products in Indonesia *

Financial Profile

The Company achieve revenue of IDR 717.8 bn (US$ 62.6 m) in 2012, with a YoY growth of 9.7% over 2011.

The gross and operating margins currently stand at 52.4% and 7.5% respectively and have consistently rising in the last few years.

Markets Served

Extensive presence in the Indonesian market with a string presence across marketing channels
Exports to in Malaysia, Singapore, Brunei Darussalam, Philippines, Japan, Hong Kong, & Taiwan in Asia, Greece, the Middle East