To Expand Its Business Development, PT Martina Berto Tbk In Collaboration with PT Penta Valent
To start its first quarter of 2021 with
business development and to strengthen the product distribution in the
pharmacy channel, PT Martina Berto Tbk holds collaboration with PT Penta
Valent, one of the largest distributors in Indonesia. In this
cooperation, PT Martina Berto Tbk will distribute its products including
cosmetics, skincare, and herbal through PT Penta Valent networks that
has 34 branches and provides good service to all areas of Indonesia.
Penta Valents is not a new player in the distribution industry. Was
established in September 1968 and known as a pharmacy, medical, and
health/cosmetic products distributor in Indonesia, PT Penta Valent
supplies medicines to more than 14.988 pharmacies, 4.536 drugstores, and
1.325 hospitals, not to mention health/cosmetic products that
distributed to more than 27.918 outlets, with more than 70.000 active
According to Kilala Tilaar as the
CEO of Martha Tilaar Group, PT Martina Berto Tbk feels enthusiastic
about this collaboration. With such large networks and market that owned
by PT Penta Valent, PT Martina Berto Tbk optimist their products will
be more reachable by their loyal customers. “We always do our best to
respond to the change and growth that happened in the market. Therefore,
we see this collaboration with PT Penta Valents as a good opportunity
for us to innovate, to catch and reach a wider market,” said Kilala.
Even though this strategic cooperation, PT Martina Berto Tbk is
targeting a business growth worth 36 Billion for this year.
just to expand its business, this collaboration also becomes a momentum
for Martha Tilaar Group to strengthen its herbal product line through
the launching of Berto ImunKu, a liquid sachet immunomodulator product.
This product launching becomes one of the business strategies of the
company, considering the high demand of the market for herbal or
medicine to boost immunity so they keep healthy in this pandemic.
ImunKu is expected to be a solution for people who looking for practice
and safe herbal drink to maintain their health. Just like other PT
Martina Berto Tbk’s products, Berto ImunKu is formulated using
Indonesian herbs, proceed with hygiene and modern technology, safety and
efficacy tested by Martha Tilaar Innovation Center (MTIC) and other
accredited independent laboratories.
“We hope PT
Penta Valent will help ImunKu faster and evenly distributed so our
customers could get the products easily,” said Kilala. “We also hope
both companies’s value and selling point will have good synergy and
integrated to be positive power that will give good benefits and
strengthen each other business.”
Source : http://www.marthatilaargroup.com/detail/en/598/dorong-pengembangan-usaha,-pt-martina-berto-tbk-jalin-kerja-sama-dengan-pt-penta-valent