
In order to commemorate Indonesian Tree Planting Day which is celebrated
every November 28, Thursday (27/11) Martha Tilaar Group through one of
its business units, namely PT Martina Berto Tbk, participated in the
2025 Simultaneous Rare Tree Planting activity initiated by the
Indonesian Rare Tree Forum. The 2025 Simultaneous Rare Tree Park
activity was carried out at 53 planting points with the support of 64
collaborating institutions throughout Indonesia. On the island of Java
alone, there were 24 points and 31 collaborating institutions involved
in the 2025 Simultaneous Rare Tree Planting activity, one of which was
the Martha Tilaar Organic Djamoe Village (KaDO).
For this
initiative, PT Martina Berto Tbk partnered with the National Research
and Innovation Agency (BRIN) to obtain rare trees, which we then planted
and preserved at KaDO Martha Tilaar. With BRIN's support, KaDO Martha
Tilaar was able to plant 42 rare trees representing 12 species. The
twelve trees are Kasturi (Mangifera casturi Kosterm.), Gaharu (Aquilaria
malaccensis Lam.), Balakatoa (Zingiber odoriferum Blume), Saninten
(Castanopsis argentea (Blume) A.DC), Kayu Lawang (Cinnamomum culilaban
(L.) Presl.), Damar Minyak (Agathis borneensis Warb.), Angsana
(Pterocarpus indicus Willd), Arabica Coffee (Coffea arabica var. Murta
Laliere), Ulin (Eusideroxylon zwageri), Koenih Rimbo (Curcuma sumatrana
Miq.), Honje Hutan (Etlingera hemisphaerica (Blume) R.M. Sm.), and
Gambir (Uncaira gambir Roxb.).
As expressed by Bryan Tilaar,
President Director of PT Martina Berto Tbk in his remarks, the
involvement of Kampoeng Djamoe Organik Martha Tilaar in the Indonesian
Rare Tree Forum activity is a source of pride for the company because it
is a true implementation of one of the Martha Tilaar Group pillars’s,
Beauty Green pillar. Hopefully, through the planting of rare trees
carried out simultaneously in several regions of Indonesia, Martha
Tilaar Group can contribute to increasing public awareness of the
importance of trees for the preservation of nature and the survival of
living things. Martha Tilaar Group believes that one tree that we plant
will be a new hope for the future of the earth.
Let’s keep Beautifying Indonesia!
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry