MarkPlus Conference 2018 has held on Thursday (07/12) at The Ritz-Carlton Jakarta, Pacific Place. With Navigating the Unpredictables as its theme, the annual marketing conference that held by MarkPlus, Inc. provides a comprehensive and concrete picture of the marketing phenomenon that occurs as well as predictions to the future’s marketing trends in Indonesia and presents 50 speakers with competency in marketing field, including Bryan Tilaar, Director of PT Martina Berto, Tbk.
Becomes speaker in Industry Player Scenario: Retail & Consumer Goods seminar with Barokah Sri Utami, Direcor of Presiden Director of PT Pharos, Bryan shares some insights about retail and consumer goods strategy. According to Bryan’s statement, PT Martina Berto Tbk strategy will still focusing on customer experience trough Martha Tilaar Shop. “Through their experience in trying Martha Tilaar’s products, we hope they will interested and will do what we called mouth to mouth promotion,” says Bryan.
Besides customer experience, PT Martina Berto, Tbk also wants to improve its service through the e-commerce, Martha Tilaar Group. Following the trend of digital era, Martha Tilaar Shop is expected to be another alternatif of shopping experience that will make any transaction easier for customers. “Online transaction on www.marthatilaarshop.com is also an anticipation to dettach our activity from retail. Not only through owned e-commerce, we also doing collaboration with marketplace like Lazada, Blibli, Tokopedia, Shopee, and so on. Customer experience in Martha Tilaar Shop is still very important, but we also keep on learning consumption behaviour of millenials,” says Bryan.
At night, Bryan Tilaar also involved in
final night of MarkPlus National Brand Ambassador (MNBA) 2017. MNBA is a
Professional Brand Ambassador wo will become an inspiring and
progresive Indonesia youth icon. More than just a good looking
preference, an MNBA should be someone with leadership, smart creative
minded, and have a courage to develope herself, so she could inspire and
give positive influence for Indonesia and her surrounding. That night,
Sariayu Martha Tilaar also become one of local brands who support this
awarding event.
http://www.marthatilaargroup.com/en/news/news-update/734-pt-martina-berto,-tbk-scenario-in-running-retail-and-consumer-goods-business.html
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry