October becomes one special month for Martha Tilaar
Group, because this is the first time we involved in collaboration with
Gandrung Sewu. Gandrung Sewu is an iconic annual festival in Banyuwangi,
East Java, which presents colosal dancing called Gandrung. Since 2012,
this dance festival that involving more than thousand (Sewu) dancers
always held in Marina Boom beach.
From the history, Gandrung is known as traditional dance to express gratitude of Banyuwangi people for the harvest season that accompanied by traditional music instrument, Gamelan Osing. But now, at the 8th Gandrung Sewu Festival the theme that chosen was Panji Panji Sunangkoro. It tells about the strike of Rumpeg Jagopati soldiers againts the Dutch at the colonialism era.
It’s an honor for Martha Tilaar Group because one of its brands, Sariayu, got the opportunity and trust from regional goverment and the committee to support this the festival as the official makeup partner. Not just to supply the products, but we also thankful for the opoprtunity to train 150 local makeup artists from Banyuwangi who in charge to beautify 1.400 performers in Gandrung Sewu (12/10). Through this activity, we hope that Martha Tilaar Group can give significant contribution for Indonesia culture preservation and women empowerment until the following years. Because to beautify Indonesia is our mission from the first to forever.
We are Indonesian. We are Beautifying Indonesia.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry