The company was founded in 1977 by Dr. HC. Martha Tilaar, (the late)
Pranata Bernard, and Theresa Harsini Setiady. In 1981, the company
established the first modern factory on Jl. Pulo Ayang No. 3,
Pulogadung Industrial Estate, which manufactures cosmetics and herbal
medicine with brand "Sariayu-Martha Tilaar" for the first time. In
1986, the Company established a second modern factory on Jl. Pulo
Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory"). Due to
the rapid sales growth, in 1995, the company transferred production of
herbs to Gunung Putri, Bogor. While the Pulo Ayang factrory transferred
to a subsidiary company, which is PT Cempaka Belkosindo Indah. It's
manufactures cosmetics with the brand "Mirabella" and "Cempaka". In
2005, PT Cempaka Belkosindo Indah be merged with the company so that
the brand "Mirabella" and "Cempaka" also combined with the production
at Pulo Kambing factory. Furthermore, Pulo Ayang factory transferred and
enable as a sales office aside to the company's Distribution Center,
located on Jl. Pulo Ayang No. 24-25, Pulogadung Industrial Estate.
In 1993, the company acquired PT Cedefindo, which the main business
areas are Contract Manufacturing (Makloon) in cosmetic products, as the
company's business expansion to upstream. Next, the company sells
assets of the plant in Gunung Putri and then continue to run the plant
herbal medicine with the rental agreement until the end of 2011.
The company main activities are:
Producing cosmetics goods and traditional medicine (herbal medicine)
Marketing and Trading of cosmetics, beauty care and traditional medicine goods.
In addition, the company has the support of business
activities undertaken by its subsidiary company, PT Cedefindo, which is
contract manufacturing cosmetics or makloon with dry, semi-solids,
liquids, and aerosols. Besides, including formulation services,
registration, the making of raw materials / packaging, production
processes, packaging, and one-stop logistics service to internal Martha
Tilaar Group and eksternal to other companies.